Bringing
stories to life.
"For me, filmmaking is more than just capturing beautiful shots—it's about bringing stories to life in the most authentic way."
Explore Aïcha Simmons' work—ranging from documentaries to commercials and brand films, as well as her YouTube channel, where she brings her passion projects to life.
Mirthe Janus
This brand film was created for luxury interior designer Mirthe Janus, offering a glimpse into her design philosophy and creative world. Rooted in her deep connection to nature, we translated her inspiration into a visual story—minimal in words, rich in atmosphere. Filmed on the raw landscapes of Fuerteventura, the result is a calm yet powerful reflection of Mirthe’s vision and aesthetic.
PrimaDonna
This commercial was created for PrimaDonna—a lingerie brand celebrating women with curves, where comfort meets confidence and style. Starring Dutch actress Barbara Sloessen, known for her roles in Goede tijden, slechte tijden, Rokjesdag and Mannenharten 2!, we brought the new collection to life with the support of a great team—including lighting, sound, camera crew, and art direction, transforming a raw location into a stunning set.
Ibana
This brand film was created for the Spring/Summer '24 collection of Ibana. Filmed in a beautiful villa in the hills of Italy, where we filmed most of the scenes, providing a stunning backdrop of rolling landscapes and scenic surroundings. The film highlights the elegance and sophistication of Ibana’s collection, capturing the essence of both the designs and the breathtaking location through careful styling, composition, and cinematic shots.
Wedding Dominique & Geert
This wedding film captures the love story of Dominique and Geert, beautifully filmed at a stunning château in the Champagne region of France. Having known Dominique for many years, it was special to be part of their wedding. Filmed over three unforgettable days, it felt pure, filled with love, and celebrated intimately with close friends and family. It inspired me for my own future wedding and reminded me how important it is to celebrate love with such care and intention!
Ottobock
This commercial was created for Ottobock to raise awareness about the possibility of sport prosthetics, filmed at the Prins Hendrik sports club in Vught. Starring Heinrich Popow, coach and multiple Paralympic world champion, we captured the power of mobility and the freedom it brings to people with prosthetic limbs.
Verhuisdieren
This commercial was created for Verhuisdieren, a foundation dedicated to helping animals find their new forever homes. For this commercial we went to visit Tommy, a dog who found his new family through Verhuisdieren, capturing the joy of him settling into his new home. Filming with animals is always a fun challenge—unlike people, dogs don’t always follow instructions, especially when there is a toy involved. But that’s what made capturing Tommy’s natural happiness even more special!
She Flore
From the moment I met Jessie Jazz Vuijk in 2018, our collaboration has grown into something truly special. What started with capturing Jessie’s personal journey, to creating a series of films that embody the essence of her empowering female community, She Flore—ranging from soft, powerful brand videos to short, storytelling films—each one reflecting Jessie’s vision and values. Our partnership is built on trust, creativity, and a shared passion for telling authentic stories that connects, resonate and inspire positive change.
The Collective
This brand film marks the rebranding of the Flore Fam into The Collective—a new chapter for She Flore and its growing community. Filmed at Studio Allard in Amsterdam and created in close collaboration with Jessie Jazz Vuijk, the piece invites women to live fully, trust deeply, and return to who they truly are. A visual reflection of empowerment, softness, and the powerful reminder that you don’t have to do it all alone.
Spring Equinox
This content film, starring Jessie Jazz Vuijk, marks the Spring Equinox theme and introduces the new quarterly focus within The Collective. Filmed at and around her home on the beautiful island of Ibiza, the video offers a personal glimpse into her life, capturing moments with her son Xavier and the joy of welcoming the start of spring. A heartfelt visual of growth, authenticity, and the beauty of living fully.
The Mommy Reset
This aftermovie captures The Mommy Reset by She Flore—an intimate retreat designed to give mothers the space to rest, reconnect, and reset. At the time, I was a soon-to-be mom myself, which made it felt extra special to document this week where mothers slowed down, tuned in, and rediscovered their own needs and desires. Set in a nurturing environment on Ibiza, the film reflects the softness and strength that unfolded throughout this beautiful journey.
The Flore Fam
This brand film for She Flore, shot on the stunning island of Ibiza, invites you to join the Flore Fam—a community that thrives on connection and empowerment. The concept and art direction were brought to life by my sister Kyara van de Kimmenade, and once on the island, I personally handled location scouting and drone shots. The film captures a cinematic portrayal of unity, freedom, and the collective energy that defines The Flore Fam.
Organize Your Life
This preview for the "Organize Your Life" course by Jessie Jazz Vuijk was filmed and set up by me in the vibrant Fosbury & Sons studio in Amsterdam. The video offers a glimpse into what the course has to offer. A compelling visual introduction to a course that empowers you to take control and create the life you want.
The Beginning of She Flore
This brand film marks the beginning of She Flore, filmed in an intimate studio in Amsterdam. With art direction by Annelot Beau Santing, whose creative vision shines through in every frame. I personally handled all aspects of the shoot, capturing the essence of the brand using mostly natural light. A simple yet powerful visual, this video embodies the foundation of She Flore and its commitment to authenticity and empowerment.
Jessie Jazz Vuijk - The Fight of my Life
"The Fight of My Life" is a short, powerful documentary capturing Jessie Jazz Vuijk’s journey through life’s ups and downs, reminding us that we have the power to control how we experience life. This film reveals the beauty of going after what you want without letting anything stop you. I had the privilege of following Jessie with my camera during her participation of the Dutch TV program ‘Boxing Stars’, where she became the final female winner, capturing raw, personal moments that bring her inspiring story to life.
WWF - What about Plastic
This documentary was made for and initiated by WWF ambassador Jessie Jazz Vuijk during a powerful trip to Bali in 2020. What About Plastic explores the confronting reality of plastic pollution, as Jessie joins forces with fellow ambassador Armin van Buuren for the global #BeatPlastic campaign. Filmed against Bali’s striking natural backdrop, the documentary became a visual call to action—one I was proud to help bring to life.
Giant Leap
Giant Leap is a documentary about Junte Wasmann, a social entrepreneur working in Madagascar. What began as a post-graduation journey turned into a lifelong mission to bridge the gap between rich and poor. Now, a decade later, he’s building companies that drive change—and inspiring others to do the same.
PAUW
This short film, PAUW, was created for my sister Kyara van de Kimmenade’s graduation project at the Artemis Academy in Amsterdam. The film explores pride, identity, and the beauty of embracing who you are and where you come from, featuring handmade pieces and styling by Kyara herself. A bold, creative tribute to self-expression, rooted in personal story and artistic vision.
The Women’s Leadership Program
This brand film was shot in Amsterdam for Carla Clarissa’s Women’s Leadership Program.
Together with a powerful group of women, we captured the essence of connection, authenticity, and feminine leadership. More than just a program, it’s a movement—one that invites women to lead from within and rise together.
Last Blast
This short film was created for the New Year’s Eve event in Eindhoven, initiated by Last Blast. We filmed inside the old Philips lightbulb factory—now the Philips Museum. It was a full-scale production with a screenplay performed by Dutch actors where we entirely directed, produced, and edited the film complete with custom VFX, styling, ánd even catering by my mom! Just seconds before the countdown, the film was projected onto the iconic Lichttoren—one of Eindhoven’s most historic landmarks—for the spectacular firework and light show that followed.
My YouTube Channel
After nearly 12 years as a freelance filmmaker, I realized I hadn't worked on many passion projects for myself in recent years. I've always had a deep desire to start a YouTube channel—a place where I could create and share whatever I wanted—but I kept finding excuses not to start: I don’t have the right lens, the right camera, I need to learn more, I need help, etc. Finally, I decided to stop waiting for the perfect moment and filmed myself for the first time, doing everything on my own. Already, this experience has taught me so much, and it’s been an exciting journey of growth and creativity.
Episode 1: “For those who are struggling with the fear of failure.”
Episode 2: ‘Accepting Change”
