She Flore
From the moment I met Jessie Jazz Vuijk in 2018, our collaboration has grown into something truly special. What started with capturing Jessie’s personal journey, to creating a series of films that embody the essence of her empowering female community, She Flore—ranging from soft, powerful brand videos to short, storytelling films—each one reflecting Jessie’s vision and values. Our partnership is built on trust, creativity, and a shared passion for telling authentic stories that connects, resonate and inspire positive change.
The Collective
This brand film marks the rebranding of the Flore Fam into The Collective—a new chapter for She Flore and its growing community. Filmed at Studio Allard in Amsterdam and created in close collaboration with Jessie Jazz Vuijk, the piece invites women to live fully, trust deeply, and return to who they truly are. A visual reflection of empowerment, softness, and the powerful reminder that you don’t have to do it all alone.
Spring Equinox
This content film, starring Jessie Jazz Vuijk, marks the Spring Equinox theme and introduces the new quarterly focus within The Collective. Filmed at and around her home on the beautiful island of Ibiza, the video offers a personal glimpse into her life, capturing moments with her son Xavier and the joy of welcoming the start of spring. A heartfelt visual of growth, authenticity, and the beauty of living fully.
The Mommy Reset
This aftermovie captures The Mommy Reset by She Flore—an intimate retreat designed to give mothers the space to rest, reconnect, and reset. At the time, I was a soon-to-be mom myself, which made it felt extra special to document this week where mothers slowed down, tuned in, and rediscovered their own needs and desires. Set in a nurturing environment on Ibiza, the film reflects the softness and strength that unfolded throughout this beautiful journey.
The Flore Fam
This brand film for She Flore, shot on the stunning island of Ibiza, invites you to join the Flore Fam—a community that thrives on connection and empowerment. The concept and art direction were brought to life by my sister Kyara van de Kimmenade, and once on the island, I personally handled location scouting and drone shots. The film captures a cinematic portrayal of unity, freedom, and the collective energy that defines The Flore Fam.
Organize Your Life
This preview for the "Organize Your Life" course by Jessie Jazz Vuijk was filmed and set up by me in the vibrant Fosbury & Sons studio in Amsterdam. The video offers a glimpse into what the course has to offer. A compelling visual introduction to a course that empowers you to take control and create the life you want.
The Beginning of She Flore
This brand film marks the beginning of She Flore, filmed in an intimate studio in Amsterdam. With art direction by Annelot Beau Santing, whose creative vision shines through in every frame. I personally handled all aspects of the shoot, capturing the essence of the brand using mostly natural light. A simple yet powerful visual, this video embodies the foundation of She Flore and its commitment to authenticity and empowerment.
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